With ChatGPT, Gemini, Bing Chat & Co. at the latest, artificial intelligence (AI) has been democratized and is a reality in the stock exchange ecosystem. In financial communication, the use of AI-supported applications opens up considerable potential that can lead to efficiency gains and contribute to value creation. AI is about to change the way IR and financial reporting functions work in a sustainable way across all industries.
This year's IR spotlight survey published by EY and the DIRK - German Investor Relations Association as part of the Trendbarometer addressed questions such as: What new potentials and challenges are opening up for the IR function, how is the use of AI changing IR tasks and objectives as well as the internal organization, and what impact will the use of AI have on the stock exchange ecosystem, the market and stakeholders?
Insights into the results of the study were presented at the DIRK conference in July 2024. You can download the presentation slides here.
If you would like to receive the complete study, please contact Dr. Martin Steinbach (EY) by e-mail at Martin.Steinbach@de.ey.com.
Contact
DIRK – Deutscher Investor Relations Verband
Kay Bommer, CEO
Reuterweg 81
60323 Frankfurt am Main
T. +49 (0)69.9590 9490
kbommer@dirk.org
www.dirk.org